Business For Creatives
I’m pulling back the curtain on how I’ve grown and currently run my creative business and life as a full-time artist to help you get there faster, be more productive and sell your art.
While I reached the celebrated six figures a year in my third year of business, this is not a class on how to get rich quick or be super scheme-y and slimey about it all. This is a course about finding ways to naturally sell your art and share your passion and joy with others so you can grow your business in a way that allows you the time to create and freedom to do what you love.
There’s Lifetime Access to the classroom and community along with downloadable videos, podcasts and cheat sheets, so you can go at your own pace and you don’t need to worry if you fall behind, there’s always plenty of time.
What Will I Learn?
This is the advice and roadmap I wish someone had given me when I started my business for my art.
I’m sharing all of the successes, mistakes and lessons I’ve learned as a professional artist to make things easier for you. You’ll get the resources and tools you need to feel focused and organized so you can move forward, stay motivated and take your next step.
Selling what you create doesn’t need to feel impossible or overwhelming, sharing your art is a service.
I’ll teach you ways to do this naturally, so you can transition into a full time creative career and have more time and energy to make your art.
My hope is that this course will save you a ton of time, money and frustration, so you can get started, know what to expect and see what steps to take along the way.
This course really helped me feel more confident about my creative business. It is thorough and really easy to follow. There is so much great information, it’s like having my hand held in getting my business started.
Business For Creatives really helped me to focus on what my work is all about and my vision of where I’m going. There’s also really useful info about setting up your website and the ins and outs of products, how to create them, pricing etc.
"Business For Creatives has been invaluable to me, and I would recommend it for anyone that wants to be in the business of creativity. This course was worth every penny for the time it will save me. "
This Class Is For You If…
My Story
While I reached the celebrated six figures a year in my third year of business, this is not a class on how to get rich quick or be super scheme-y and slimy about it all.
With over 15 years experience as a working artist, I want to share what I’ve learned and what’s worked for me, in the hope that it’ll make it easier for you and help you get there faster.
For years, I stopped painting. Art was the thing I loved to do growing up and in high school, but I didn’t know how to make money from being creative. All of my early work ended up in the basement or trash. I felt like my creativity didn’t matter.
I went to college to study biology, but I couldn’t stay away from the art room. When I graduated, I went to work as an arts journalist, writing about the arts for newspapers and magazines. It took many different jobs as a journalist, photographer, graphic designer, gallery assistant, floral designer, website developer and more before I finally realized the only thing I could put my heart into was being a full-time artist. Still, having all of those jobs – which seemed like mistakes and hurdles at the time – helped me learn how to grow and run my creative business.
But at the time I’d no idea how to make that leap.
Now I’ve built my creative career around following my heart and focusing on what I enjoy doing most, which has led to thousands of collectors, customers and students around the world, press in publications like Glamour Magazine, Somerset Studio and Oprah.com, being published in multiple books, having five books of my own on Amazon, launching eighteen online classes, opportunities to teach in-person and sales of originals, prints, cards, calendars, books and more in galleries and shops around the world.
I started this course after getting so many questions about how to start an online business for your own art, so I’m giving you my roadmap. I want to take the struggle and guesswork out of selling your art so you can share your passion and do more of what you love!
My journey as an artist hasn’t always been easy.
I quit doing art after college.
I never thought it’d be possible to be a full-time artist.
But after I lost my job in 2009, I took the summer to renew my spirit and started painting again.
I’d opened an Etsy shop because I’d had the dream of selling my art. Yet I didn’t feel brave enough to share my paintings with the rest of the world. For months, I listed feather hair clips and beaded earrings that I’d made. I was way too freaked out to show my paintings.
I didn’t think anyone else would want to see my art, let alone buy it.
But when friends stopped by, they said they liked my work. I finally got up the courage to ask at our local library and exhibited my art the next month. I invited family, friends and friends of friends to a little opening.
That’s how I sold my first two originals to people I didn’t know. The library also purchased a piece for their permanent collection. And a few people asked for prints and cards, so I started selling those too.
Little by little, it all gave me the confidence to take another step. But I didn’t always know what that next step should be… and I made a lot of mistakes.
That’s Why I Created Business For Creatives
Now I’ve built a lifestyle I love that allows me the freedom to travel, paint, write and share my passion with you. That’s something I never thought possible and I wish for you to live your dreams too.
The goal for this class is to propel you forward, so you stop feeling stuck and start feeling confident.
Whether you’re new to selling your art or looking to grow, this class will help you figure out how to market your work effectively and organically, so you can get more exposure and sell more art.
What Makes This Class Different?
I’m a professional artist and have built my creative career around my love of painting, writing and having freedom and abundance in my life, so I can spend as much time as possible doing what I love and sharing it with the world.
I believe in sharing what I’ve learned (all of the mistakes, successes, creative hurdles and failures) along with the systems, technology resources and templates I’ve built to streamline my business and life. There’s no reason for you to reinvent everything when you can spend that time creating instead.
Here’s What You’ll Learn To Sell Your Art
Introduction
This is the advice, knowledge and resources I wish someone had given me when I started my business for my art.
Business for Creatives is a 6 week, self-study program that’ll help you sell your art and share your joy and passion with others. It’ll save you a ton of time, money and frustration, so you can get started, know what to expect and see what steps to take along the way.
You’ll have Lifetime Access to the classroom and community, with downloadable videos, podcasts and cheat sheets along with written lessons so you can go at your own pace and focus on what you need most.
Throughout class my husband Brian of HumanITy and the IT guru for my business will also be stepping in to share all of the ways he’s helped me implement technology into my business. He’ll show you how to do everything in step by step videos and lessons.
Week 1
Passion, Prosperity + Photography
Begin to develop your plan to sell you art. Learn how to get started and stay focused, so you stay motivated and know what steps to take.
* My Story
* Getting Started
* Your Passion + Prosperity Plan
* Branding
* Photography 1: Basics
* Photography 2: Editing + FiltersYou’ll have a clear idea of what to do first and where to focus so you’re productive and make progress.
Week 2
Your Website, Newsletter & Email List
Make sure you’ve got everything you need on your website to grow and attract your audience.
* My Website
* Building your Website + Blog
* Launching a Successful Online Shop
* The Technical Side
* Opt-ins and Freebies
* Creating Your Newsletter & Emails
* Building your Email List
* Getting Testimonials
* Using Your Email ListWeek 3
Your Offerings + Products
Learn what products to create, how to sell them and best practices so you stay on track and don’t get overwhelmed.
* My Offerings + Products
* Finding Direction
* What Ideas to Follow
* Pricing
* Customer service
* Communication + Negotiations
* Making + Selling Prints
* Selling Originals
* Commissions
* Framing Your Artwork
* Publishing Books
* Teaching In-Person
* Teaching Online
* Wholesale and LicensingWeek 4
Social Media + Growing Your Audience
Develop more content and a communication stratgy so that your business and art are elevated and attract the right collectors, students and customers.
* Using Social Media
* The Technical Side
* Streamline Your Social Media
* Increase Your Following
* Run a Successful Product LaunchWeek 5
Marketing
Clarify how you’ll comtinue to grow your audience and generate new sales.
* Getting Press
* Using Video to Market What You Create
* Tips & Tricks
* Tracking Sales
* Using Google Analytics
* How to Know What’s WorkingBy the end of this module you’ll know how to market yourself and your work naturally and effectively so it doesn’t feel overwhelming and you can stay focused on creating your art.
Week 6
Get Organized + Stay Motivated
You’ll have the focus and confidence to move in the right direction. In this module, I share strategies and more technology resources for how I stay focused and motivated to continue making my living being an artist.
You’ll also learn:
* How to Use Technology To Streamline
* Bookkeeping + First Steps
* Hiring An Assistant
* Unfortunate Events
* Overcoming Creative Hurdles
* Staying Motivated
* Finding Creative CommunityBonuses
BONUS: FAQ Podcasts – (valued at $600) – I answer hundreds of the most frequently asked questions asked by past students.
BONUS: Cheatsheets & Step by Step PDF Guides – (valued at $195) – downloadable cheat sheets to help you create content, stay organized, get motivated and determine your next step.
BONUS: Resource List – (valued at $450) – If you’ve ever spent hours trying to find the right website template or camera, then you know how valuble this is. The downloadable resource list is full of details and resources for marketing, editing photos, making prints, shooting video, recording audio, running online courses, backing up your work, and more.
BONUS: Email & Marketing Templates – (valued at $750) – I’m sharing all of my email and marketing templates for starting a newsletter, building your website, negotiating contracts, handling commissions and so much more.
BONUS: Technology Resources – (valued at $1200) – my husband Brian Knapp of HumanITy is my IT guru and shares how he has helped me implement the appropriate technology into my business with step by step videos and resources.
BONUS: Lifetime Access to the classroom and community – (valued at $1400) – get support and encouragement from our positive community – so you stay motivated and feel connected to other creative artists.
What I love about this course is that every lesson is available as an off download as well as all of the videos and podcasts. So even if you don’t have time to do them as each lesson is released you can download them and do them in your own time!
Technology Resources
I’m lucky enough to have my husband, Brian Knapp of HumanITy, as my IT guru as well. He’s helped me implement the appropriate technology into my business and is sharing step by step video instruction, resources and lessons on his technology expertise.
The technology resources cover:
- Social media scheduling tools
- Recording videos and audio for online classes
- Tools for video editing and uploading
- Analyzing website traffic with Google Analytics
- Utilizing free tools for bookkeeping
- How to backup, scan and save your image, audio and video files
- Choosing the right website hosting platform
- Using Google Apps to streamline your business and look more professional
Learn At Your Own Pace.
I’ve learned to create clear, loving boundaries for myself and I’m sharing all of my secrets and strategies to help you move forward – that means I’m revealing the highs and lows of running my business, my successes and failures and step by step instruction so you can get started and feel encouraged, focused and motivated along the way.
This is a course about finding ways to authentically sell your art and share your passion with others so you can grow your creative business in a way that allows you the time and freedom to create art and live a life you love!
By far, owning my own business has been the hardest I’ve ever worked, but it has been so rewarding to have the opportunity to inspire others around the world and live a life where I feel I’m fulfilled and making a difference.
I’d already taken a course from Juliette, so my expectations were high. They were exceeded in this excellent course that brings together all the moving parts that must work together for a successful business
It has been over the top helpful to hear all the details about how Juliette created her business, year by year. I LOVE learning about her experience, and all the learnings and transformations she had along the way.
“I loved all the material in this class. I learned so much more than I expected and each week I felt like I was gaining more direction in my goals. I loved how organized each lesson plan was, especially the weekly worksheets- this helped me so much as it simplified all ideas, information and specific goals. The videos, podcasts and resource list were also very helpful, all the material made me feel like my goals are attainable and not impossible to accomplish!”
"Business For Creatives was FREAKING AWESOME!!! Got me off my tail and actually doing something. I was sooooo overwhelmed even thinking about it and your course broke everything down into tasks that felt manageable. Thank you SOOOOO much for being so transparent in your journey and what you have learned."
“I am so grateful I took this course. I have been feeling blind as a bat in wanting to start an online business for my art. Business for Creatives has opened up my blind eyes so I can see what steps I need to take and also what expectations to have a long the way. I actually feel like I can be successful now that I have taken this course. I am so grateful to Juliette for spending so much time and energy in creating this course. The content is very thorough and I really appreciate how transparent Juliette is. I recommend this course to anyone who wants to start selling their art seriously. Taking this course will no doubt save a lot of time, money and frustration in the long run!”
Are You Ready To Sell Your Art?
It takes a ton of courage to share your art and passion with the world. It’s completely normal to feel overwhelmed and intimidated about following your dreams.
So many doubts and fears come up and create roadblocks:
- What if I’m not good enough?
- What if no one likes my art?
- I’m afraid to put myself out there.
- It’s a waste of time to make art.
- How am I actually going to sell my art?
- What if no one buys my art?
I’ve had these same doubts.
I almost stopped painting because I didn’t think anyone would want to see my work, let alone buy it. My inner-critic still comes up whenever I paint.
But is it worth letting these fears keep you from creating and sharing your art (and heart) with the world?
When you imagine being able to sell your art, how do you feel?
When you think about making an impact, what would that mean?
If you could just get out there and sell your work, what would change for you?
Art was the thing I loved to do growing up and in high school. But when I graduated college, I didn’t know how to sell my art or make money from being creative.
I felt like my creativity didn’t matter, so I stopped painting for more than ten years.
I’d thought it was too painful to create if I couldn’t do it all the time. But now I realize that not creating was what held me back and really crushed my spirit.
Selling what you create doesn’t need to feel impossible or overwhelming, sharing your art is a service. I’ll teach you ways to do this naturally, so you can transition into a full time creative career and have more time and energy to make your art.
With love and gratitude,
"This course is very extensive, covers a lot of material and has been very helpful to provide some direction for me to take our art business to the next level."
Business for Creatives is a beautifully presented online workshop that touches on most aspects of a creative business and is a wonderful introduction into the world of the visual arts. The content is delivered in an authentic, personable manner.
Business For Creatives is an absolutely amazing resource. Every artist who is even toying with the idea of getting their art “out there” needs to take this course. Juliette went above and beyond when creating this course! Everything you could ever need to know for starting your own business or just getting yourself onto social media is included.
Your Investment
WHAT: This is a self study, online class, so all content for each week is already posted and you can go at your own pace. There’s Lifetime Access to the classroom and private Facebook Group and all podcasts, videos and cheat sheets are downloadable.
WHEN: Join the Waitlist to get emailed when registration next opens.
PRICING: $549 / or 6 Monthly Payments of $100.
CLASSROOM ACCESS: This course is 100% online and you’ll have Lifetime Access, so you can access the classroom and private Facebook Group at any time, day or night.
Once you register, you’ll receive an email with the class log-in details. If you don’t find the email in your inbox after 48 hours, please contact info@juliettecrane.com
Sorry, no refunds once you have paid for this course.
Since implementing your strategies my engagement on both Facebook and Instagram has gone up exponentially and I am receiving a steady trickle of sales, which I have never had before.
I am absolutely thrilled with the breadth and depth of information that Juliette provided during this course. She drew back the curtain about so many things I was wondering about – from pricing, to Instagram marketing, to getting press, and a thousand more in-depth topics.
"This course is exceptionally comprehensive, user-friendly, and content-rich!"
Have More Questions?
When is this course?
Join the Waitlist to get emailed when registration next opens.
Will you add new or updated content?
Absolutely! You’ll have Lifetime Access with new content and updated resources added quarterly, so you can access the classroom and community at any time, day or night.
How long do I have access to the course?
You have Lifetime Access to the classroom and private Facebook Group.
Is the content downloadable?
All of the podcasts, videos, and cheat sheets are downloadable. There’s also Lifetime Access to the classroom.
I’ve never taken an online course. How does it work?
This is an online class. so everything is 100% online. Once you register, you’ll receive the login and password needed to access the class’s private website. The class website consists of written lessons along with downloadable podcasts, cheat sheets and videos. You’ll also have Lifetime Access to our private Facebook Group.
How Do I Sign up?
You can sign up by clicking the register button on this page to proceed with your payment. If you have any questions or concerns, feel free to email me at info@juliettecrane.com
Can I share the workshop site, info and videos with a friend?
Please keep in mind, I have really put all my heart into this workshop and I’d really appreciate it if you didn’t share the links with anyone who has not paid for the course.
What if I get behind?
Please don’t feel rushed. You’ll have Lifetime Access to the classroom and community, with downloadable videos, podcasts and cheat sheets, so you can go at your own pace and you don’t need to worry if you fall behind.
Can I give this course as a gift?
Of course. Just email me at info@juliettecrane.com
Can I use my ipad?
Yes, all of the videos and lessons are ipad compatible.
Are payment plans available?
Absolutely. When you click on the button to register, you will have the option to choose a payment plan.